The HexaCom Group Six-Point Advantage
The HexaCom Group approach to fighting and winning the toughest political and public affairs campaigns is grounded in over three decades of experience and tested in hundreds of these efforts across the nation and at all levels. Every campaign is uniquely tailored to your needs, but informed by knowledge that can’t be duplicated. The HexaCom Advantage is a battle-proven process that moves from research to strategy, planning to execution, and them evaluation to adjusting; continuing until the victory is won.
1
Research
All successful HexaCom Group campaigns are rooted in solid research. Policy research, stakeholder mapping, and of course, opinion research (both qualitative and quantitative) all provide the basis for a winning effort. The data gathered from our research process is expertly analyzed and provides the information we need to craft your winning strategy.
2
Strategy
Research in hand, and the knowledge of your current situation and desired outcome understood, HexaCom Group crafts a strategy unique to your campaign. Each campaign understands the desired outcome and selects any and all of the tools and paths available to maximize your chance to win. Our strategies don’t rely on a cookie-cutter approach, nor what tools make us the most money. Gone are the days when a lobbyist tells you that you need a lobbyist to win, the digital firm telling you that you need a digital-only plan, or the field firm telling you grassroots is the answer. We stake our reputation only on winning, and that means we chart a path for you designed to do that and that only – help you win.
3
Planning
The right strategy charts the course for your campaign, but proper planning must follow to ensure you win. That means setting up a management, reporting and decision-making structure, setting the budget and timeline, and assembling the team. Strategy backed by good planning is the hallmark of a winning campaign – a HexaCom Group campaign. We won’t join the battlefield until our strategy is backed by good planning, and this helps you win.
4
Execute
To win, you need the right strategy, great planning, and then execution with precision and excellence to deliver the results. Whether executing with our own teams or with vendors we hand select for you, HexaCom Group pays attention to the details to make sure your advertising and content are on point, your digital campaign reaches the people you’re targeting, your lobbyist is talking to the right officials, your coalition team is following through, and more. We’re perfectionists, and we make sure the execution of your strategy is worthy of the time and money you invest and the importance you place on winning.
5
Evaluate
It's said that no campaign plan survives first contact in battle, and that holds in public affairs and politics as well. If this was easy, anyone could do it. Your opposition will do something unexpected. Circumstances will change and external events will influence the whole campaign. Sometimes, ads that test well in planning just don’t move opinion. It’s not enough to set the campaign off and let it run. HexaCom Group constantly monitors our campaign and evaluates what is working, what is not, and what needs to change because of opposition activity or a changing environment.
6
Adjust
After evaluation, a well-managed campaign needs to make a call - stay the course or make changes. You must have the courage to make adjustments to your strategy and your tactics as warranted by what we observe, and equally to know when the plan will work given time. The ability to decide when to stay the course, when to make tweaks, and when to make wholesale changes to your plan is a skill that takes decades to sharpen, and one that HexaCom Group brings to your side in a fight.