Why "HexaCom Group?" - The Origin Story Behind our Name

Friends of the firm have asked us, “Why HexaCom Group?”

So, we thought an explanation was in order and how it comes from our approach to winning some of the toughest political and public affairs challenges. The name “HexaCom” comes from a play on Hexagon Communications. Simple enough. By why the Hexagon?

Hexagons appear frequently in nature because they are both efficient in the use of resources and structurally strong. If one desires to fully cover an area, a series of interlocked hexagons is the most efficient way to do so. This is a hallmark of a campaign managed by our firm – full service...full coverage...with the most efficient use of the resources our clients have available.

Hexagons are structurally strong, and what’s more, they get stronger when put under stress. This is another HexaCom Group hallmark. There’s no better firm you’ll want on your side in the toughest political and public affairs fights, when the stress level can get quite high.

But most importantly, from our 35+ years in the field, we have developed a six-point process to manage our campaigns from start to finish – Research, Strategy, Planning, Execute, Evaluate, and Adjust. This six-point HexaCom Advantage is a battle-tested path to victory that has allowed us to win, time and time again, the most challenging campaigns imaginable.

Let us know how we can put the HexaCom Group Advantage to work for your next public affairs, issue management, or political campaign.