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AI WIll Disrupt Everything in Life, Including Political Campaigns - But Government Regulation Will Not Solve Either
Trust the Voters, and Trust Markets, to Address all the Changes AI Will Bring I’ve had a couple recent interactions, as well as my...
jeff5971
May 293 min read


Campaigns Are Not “Fire and Forget”
We Constantly Monitor Our Campaigns, Our Opposition, and the Broader Issue Environment to Make Sure the Plan is Working So you’ve...
jeff5971
May 222 min read


It’s Go Time! The Execution Phase of a Campaign Is the Moment of Truth
You’ve heard us say that “ Strategy Wins Campaigns .” And it does. If you control the narrative, more likely than not, you’re going to...
jeff5971
May 83 min read


You Can Never Have Too Much Data, But Data Alone Can't Run a Campaign
Can we have too much data? No. Can we let the volume of data available to us blind our sometimes better and expert judgement? This...
jeff5971
May 12 min read


The Planning Phase of a HexaCom Campaign Bridges Strategy to Execution
Having developed our big picture strategy for a campaign, it’s straight into execution, right? Not at the HexaCom Group. For our...
jeff5971
Apr 233 min read


Strategy Wins Campaigns. Period.
All of the elements of planning a HexaCom political or public affairs plan are important, but if we had to pick one phase of a campaign...
jeff5971
Apr 173 min read


California's Housing Crisis is Self-Inflicted
New RAND Report Has the Details We wanted to take a break from our recent series on our approach to winning campaigns to talk about an...
jeff5971
Apr 32 min read


Research is a Big Part of Winning Campaigns
But It's a Lot More than Opinion Research Continuing our series about the HexaCom Group Advantage and our approach to winning tough...
jeff5971
Mar 262 min read


What is the HexaCom Advantage?
Insights into our approach to winning the toughest political and public affairs campaigns How do we approach solving the toughest...
jeff5971
Mar 172 min read


Why "HexaCom Group?" - The Origin Story Behind our Name
Friends of the firm have asked us, “Why HexaCom Group?” So, we thought an explanation was in order and how it comes from our approach to...
jeff5971
Mar 131 min read
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